Wednesday, March 14, 2012

Innovative Ways to Give (and Get): Harvesting Social Media

If you are active in harvesting social media, chances are you have already stumbled upon a charming B&B, replete with llamas and a unique marketing concept, all connected to the Southeast Llama Rescue organization. A complete package, and it just doesn't get any better, from a client and a marketing perspective. Located in Grantville, OH at 4058 Columbus Road SW, Orchard House, from my views of it on Facebook, looks like a must visit place to stay. With 971 Likes, 47 People Talking About It, and 46 People Were Here stats, I'm guessing this is a place I would like to visit and stay a while.

But what really convinced me (2 things, actually) was their connection to SLR and their mission statement:
We are not only stewards for the llamas at Orchard House, but have a responsibility to help those in need of a safe home, free from hunger and fear. We are happy to offer some help, while also educating the public about SELR and the llamas they protect.
A gotcha moment. They have me. More importantly, they have my future business as a destination trip. For all my friends in our camelid community, there's a rock solid marketing message here. I love that Orchard House commits to a stewardship at several levels:
  1. providing a safe haven for man and llamas on site;
  2. engaging in llama education (huge and we just do not do this enough--always exceptions to the rule, but let's face it, most of us fall short on outreach);
  3. collaborating with a rescue organization close to their facility.
In my way of looking at the farm world in which I share my life with my husband, 3 house cats, a barn cat, and 6 on-site llamas, I would NOT hesitate to visit Orchard House. It's on my bucket list and in my Pinterest account. If you are looking for creative ways to give, Orchard House is an interesting model, fascinating, really, because they implicitly understand that to get (traffic flow) they give. That ancient concept, give to get. Love it. Love Orchard House. Wish people who are looking for new marketing avenues would take a look at this engaging opportunity for creating collaboration in the camelid community at several levels. BRAVO! (and I love the way your images appear on your website--nice use of technology).
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1 comment:

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