Tom Hudgin's presentation, Creating Loyal Customer Relationships - Alpacas and Llamas, could not come at a better time. According to the current issue of Camelid Quarterly's International Camelid Report, it is time for breeders to recognize the market shift--to fibers that mills want and the meat industry. The pet industry is waning because of economic decline, so breeders need to rethink their market. As Hudgin notes, your survival depends on repeat customers, so this presentation focuses on how to create customers and keep their loyalty.
If you have developed that reputation C. Robert Rice discussed in his presentation, Running Your Farm As A Business, then you are one of the fortunate breeders that has an established market with clients. Chances are you already engage in many of the suggestions Hudgin has to offer. Chief among them are attending public events that work to educate the public, thinking outside the box, and providing service after the sale.
In the spirit of sharing at this conference, Hudgin shared his resources, and they are practical, purposeful, and I think work, based on what I have observed with my breeder, Carol Reigh, to whom I am very loyal.
Tom Hudgin GALA 2010 Creating Loyal Customer Relationships
Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts
Monday, November 22, 2010
Monday, July 12, 2010
They Call The Wind
A Talking Llama from RJ Stangherlin on Vimeo.
Saturday, May 15, 2010
Wrong Again
I recited and sang the "Hail Mary"in more ways and versions than all the churches in Christendom combined, 93 minutes worth, so I was really prayered up for the clipping. All the girls benefited from my second-year calm, but Tess actually responded to the prayers, like Barnabas in The Mitford Books. I tried praying again today, and again, Tess responded in the same way. Perhaps it is just her love of attention, but I think differently. Et Cetera was a jewel, that Sophisticated Lady she truly is (if I could rename her, it would be Lady). After her, the rest of the clipping was an exercise in degrees of not as good.
Without a doubt, Rev was the surprise and a bad one at that. But there were other surprises as well. Tabbethia thinks I am the most non-aggressive person out there, and apparently so does my breeder, Carol Reigh. Funny, isn't it; if they only knew.... Guess Tabbethia based it on my telling her that discovering Rev's toenail issue ruined my Mother's Day (it truly did; I had trouble enjoying what was a wonderful day). Yet she realized that I was not worried, rather a really cool customer, helping her handle clipping Rev. Funny, but I really was non-plussed about her bad behavior. I kept telling Rev she was a good girl, with Tabbethia saying oh not she isn't or NOT! So I sweat the small stuff, but am a real trouper with hard things. I told Tabbethia that I have always known who I am, including my oddities, and she seemed to respect that.
You can discover more about Tabbethia Haubold's business, check out her website, Long Island Livestock Company.
She conducts an educational program about llamas, sponsors camelid fiber shows, judges in the show ring, spins her llama fiber and offers yarn products for sale. And we know she is one great shearer; when she had to, she bodily lifted Rev, getting her to stand when the belly harness just would not do the job. And after all that, Tabbethia had a three-hour drive home. God bless her!Gave you her coordinates, just in case you are a geocaching llama lover like me.
The Farm
Llamas
Tabbethia Haubold
LILivestockCo
Carol Reigh
Buck Hollow Llamas
Monday, November 23, 2009
Berry Acres Public Auction: November 27, 2009
Sadly, the llama community is losing a stellar team of breeders who have been in this business for many years. Their breeding program has seriously impacted and improved the llama industry at a national (and perhaps global--I am still too much a newcomer to know) level. Having sold their herd, the owners of Berry Acres Llamas (please view the slide show on their blog--exquisite images) are now selling 25 years of accumulated farm and llama-related items. Their magnificent property is also for sale. You can view a list of items for auction here.Llamas
Berry Acres
Berry Acres Llamas
Public Auction
Farm Equipment
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